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MLM Attraction Marketing – What Is Missing?

February 15th, 2009

affiliates1I was thinking back today about a conversation I had a year ago. It was with a lead I had generated through my Attraction Marketing System … a motivated guy in his mid 30’s eager to use a system like mine to attract more leads than he could handle a grow his MLM business.

He was telling me what he was looking for … something along the lines of …

‘What I want is a system that once its set up is fully automated. It attracts a flow of leads to me everyday, the system does all the work to explain my opportunity, even answers their questions and objections, leads them to my sign up link, helps them sign up, and then once they have joined my team trains them on how to use the system as well. So I don’t have to do anything.’

hhmmm … my response was something along the lines of …

‘So agghh (trying to be diplomatic :) ) … what exactly would we need you for then?’

What I meant was this … if it was possible for a system to do everything that is required of us in MLM then we become obsolete, right?

Here is the real problem with Attraction Marketing as I see it. Let me first qualify this by saying I am a passionate believer in Attraction Marketing for MLM and believe it is the future of our industry. But the problem is I think to many people have assumed that Attraction Marketing will do everything. In my opinion it won’t and if you think it through you wouldn’t want a system to do it all for you anyway.

What is missing is the HUMAN RELATIONSHIPS.

It is the relationships that develop over time in MLM that make this such a great business to be in. This is something I have only recently come to realise and appreciate.

It is the relationships that actually create long term sustainability of your MLM business. If there are no relationships in place then your business will be here today and gone tommorrow.

You see … every Attraction Marketing system will be obsolete and superseded in time as technology advances. If your team where recruited only through an Attraction Marketing system and there is no personal relationship in place then they will simply disappear when the next system comes along.

So while I believe deeply that Attraction Marketing is the right approach to attract prospects to you … I think it is only one peice of the puzzle. What may be missing for you right now is what do you do with those leads when you have them.

I know lots of people who marketed systems like Magnetic Sponsoring and The Renegade Network Marketer (both brilliant) … they have built up lots of so called leads, and cashed in on a few sales yet their MLM is not growing.

What is missing is how do you transition from leads in these systems to developing relationships with them to sponsoring them into your team.

When we launch the Freedom Duplicator system (which features a FREE 100% Generic MLM Attraction Marketing University) we will be going through questions such as these. We will help you find the missing links.

Right now focus on building relationships first and foremost.

Then check out http://www.FreedomDuplicator.com

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Rod Moore Attraction Marketing, Magnetic Sponsoring, Renegade University , ,

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