An Autoresponder Is Not An MLM Attraction Marketing System!
How do you build an MLM Attraction Marketing System?
Today it seems like there are hundreds of options available to MLMers looking to attract leads online. There is more choice than time to investigate all of the systems.
As a result I often get emails from people asking me why is the MLM Attraction Marketing University & back end Freedom Duplicator system better than every option out there today.
The answer is really simple.
It comes down to knowing what it actually takes to not only attract leads, and have the process self funded, but knowing also what it then takes to SPONSOR those leads and turn the process into a successful growing downline team.
What is missing from most MLM Attraction Marketing systems right now is that very few of them have any form of lead management or lead follow up capabilities. Make no mistake … as powerful as MLM Attraction Marketing is … MLM is still and always will be a people business. What this means is you still need to speak with people (your leads) and follow them up. There is just no escaping this fundamental step in building a successful MLM.
If you think that MLM Attraction Marketing is something you can set on auto pilot and then sit back and watch your team grow then you are deluding yourself.
So a key component in a MLM Attraction Marketing system is the ability to manage, track and follow up the leads you have attracted to you. Without this you will not build a successful downline team.
The problem with so many so called MLM Attraction Marketing systems right now is that they do not have any form of lead management or follow up built into them. This is a huge mistake. Most of these systems simply plug into a back end AUTORESPONDER like Aweber or Get Response.
No I want to make one thing very clear … an AUTORESPONDER is not an effective MLM Attraction Marketing System.
In fact I will go so far as to say that if all of your leads are managed in an Autoresponder system then you may find yourself in big trouble in the future. Why is this so?
Its simple … over the last five years email open rates have been consistently dropping right across the board. People today receive more emails than they could possibly get around to reading. So email as a primary marketing tool is close to extinct in my opinion. Of course this is not just my opinion … top internet marketers are focusing more and more on building direct mail databases today where once they only built email databases.
So what is my point?
The point is this … if you are using an MLM Attraction Marketing system that consists of a lead capture page integrated into an Autoresponder then do not be surprised if you attract lots of leads, make some affiliate commissions BUT fail to build a downline team.
What you must have in an MLM Attraction Marketing system is a fully functional lead management and follow up system built into it. You must then combine this with actual follow up.
Look for a system that provides this level of lead management. There are very few systems like this around which is why we developed the Freedom Duplicator system.
For more great training enroll in the FREE MLM Attraction Marketing University
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Attraction Marketing, Freedom Duplicator, MLM Leads, Magnetic Sponsoring, Mindset, Renegade University, Social Networking, System
This is a great post on using attraction marketing correctly and your bit about managing leads in an Autoresponder. (well said) The way (like you talk about) I teach my team is to use all the principles of Attraction marketing to Create and build Relationships first.
KEY. Once you have that trust. Then the value is only that much more stronger.