MLM Attraction Marketing

For years all I have heard about from MLM leaders and gurus is that DUPLICATION is the key to your success in MLM. For many of those years I just blindly accepted that as truth without questioning it.

Along the way as I struggled in MLM I wondered why nobody would duplicate my efforts. Heck … I would have been happy most of the time if I could find team members to duplicate 10% of my efforts.

So in this article I want to explore the concept of DUPLICATION and if it is FACT or FICTION in MLM.

Randy Gage is a well known industry guru who is a big proponent of the DUPLICATION concept. In fact he teaches it in his program Duplication Nation which he sells to his downline. Randy’s well known for saying …

‘Get a large group of people doing a few simple things over a consistent period of time’.

Sounds good and makes sense right? Only problem with the theory though is that no one else in Randy’s team has duplicated his success making the concept of duplication questionable at best. He is Triple Diamond in Agel yet his approach of teaching duplication is not leading others to the same heights of success.

Duplication by definition is ‘a copy that corresponds to an original exactly’

So clearly by definition the guru of Duplication is not able to demonstrate that it works in his own team. This is not a criticism of Randy as I think a lot of what he teaches is great … its simply an observation. Now of course I do agree that he does have a large number of people following his system … but if those efforts are not resulting in a duplication of his success then there is no real duplication in place.

I once had a conversation with a well known MLM trainer who commented that the only thing that really DUPLICATES in MLM is failure. While that is a cynical view there is a large degree of truth to it.

Having been involved in the MLM industry for many years and observed the behaviuor of thousands of people I have come to the conclusion that it is impossible to get people to duplicate a system. People are going to do what they are going to do no matter how much you coach them, persuade them, and motivate them to duplicate the system.

The other side of the issue is this … do you really want people to duplicate your efforts? I personally don’t … even though my efforts are substantial and beyond what most will do to build their business, I am still looking for people who will do more and have more drive than me.

Ask yourself this … if everyone in your team duplicated YOU would you be happy with the result? I suggest you may not be. Now people like Randy Gage would likely make mention that the whole concept of duplication is to get people duplicating a system … but of course there is not a lot of evidence to support this position.

Once I came to a realisation that duplication is more a myth designed to keep the masses focused on a few simple steps it became evident to me what the best approach is.

That approach is MLM Attraction Marketing via the Internet. Now the old school proponents of Duplication will tell you that Attraction Marketing online does not duplicate (even though they use it themselves) and I agree … it does not duplicate.

But does it need to?

What about this for a new way of thinking about building your MLM business …

What about MASTERING Attraction Marketing and becoming exceptional at attracting large numbers of leads. Learn to sift and sort through those leads until you find those handful of key leaders who will build the business with or without you.

You see … we all have different motivation levels. While you may be highly motivated there is always others out there with even higher drive, desire and motivation. What if you sponsored those people and then just supplied them with leads?

So what are your thoughts?

Is Duplication Fact or Fiction?

Could MLM Attraction Marketing where you focus on ATTRACTING more highly motivated leaders than you a better approach?

I know which approach I am following!

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Rod Moore Attraction Marketing, Mindset, System